An 8-hour interactive course demonstrates how law enforcement and other newsmakers can communicate more effectively with the media and public during both routine, as well as breaking news events. From day-to-day encounters to mass casualty incidents, this class reveals how it is imperative for the newsmaker to get out in front of an event as soon as possible in order to give the story a direction. Students have the option to go before a live TV news camera during the class for breaking news simulations to test their skills.

Who should attend?

Anyone who communicates with the media, public, government agencies, or legislative groups. The class is geared for students with all levels of media relations experience, from limited or no media experience, and will benefit from the training.

$175 registration fee / $300 Non-member

One-day class, 8 a.m. to 5 p.m.