Back in March, I wrote about how one of my primary goals as PORAC president is to focus on better leveraging of our communication resources to engage, inform and, most importantly, strengthen relationships between our Board, association leadership and members. So, how have we been doing so far? I’m happy to report that with every issue we have been enhancing our magazine with a member-centered approach in mind, creating and presenting content that speaks to you. This can best be illustrated by the in-depth profiles spotlighting our committees and chapters. Thanks to this series, members now know the roles and responsibilities of the people behind the Scholarship and Recruitment and Retention Committees, and the issues that the Northern and Bay Area Chapters are currently tackling. While we’re just getting the ball rolling on this series, the profiles we have run have connected our membership, generating dialogue among members throughout the state. The feedback we have received from members has also been immensely positive.
Speaking of feedback, we are very interested in hearing more from our members about how we’re doing with the magazine, so we worked with our publishers at 911MEDIA to conduct a survey at Symposium asking for input on how and what to improve. The results were eye-opening. Not only were respondents receptive to all the proposed changes that we announced in March, but they wanted us to go even further in our member-centered approach. More than half wanted member profiles highlighting an individual member’s agency, the type of work they do, their achievements and their thoughts on prevalent law enforcement issues. Adding to that, a number of respondents asked for more content written by and geared toward retirees, with many suggesting legal advice from Legal Defense Fund attorneys for RAM members.
We also received many other suggestions for substantive content to cover. Respondents expressed interest in seeing more “news-you-can-use” type articles on new equipment and technology (76%), training (82%), continuing education (79%), peace officers’ off-duty activities (70%), educational resources (71%), coverage of PORAC events and trainings classes (67%), and legal advice (94%). Specific story ideas were suggested as well, including active-shooter training, drug trends, California gun laws, pensions and career survival.
We held a very productive meeting with 911MEDIA to go over these results and strategize how best to implement all this great feedback. After going over the comments, it was evident that our members want to hear more from one another. They want to know about individual members’ challenges, achievements and the issues they’re currently facing. They also want to learn from their fellow members, who operate in various capacities in different agencies across the state.
To that end, we are currently seeking members who can help us increase our coverage of the topics identified in the survey. If you have an idea for an article (such as a member we should profile or a question you’d like answered), or if you have opinions and expertise you want to share by submitting an article for publication, please email us at PORAC@911media.com. We are also calling for RAM writers who would like to write about or share their experiences with preparing for retirement and post-retirement issues.
In addition, we encourage members to keep sharing the great work being done by their agencies. If you share your agency’s major accomplishments or their involvement in the community on social media, use the hashtag #WeArePORAC so we can see, repost and share with all our members and public safety supporters the great work that your agency is doing.
We have created another way to connect with you and the public; check out our On the Job With PORAC podcast. Our second episode discusses Police Week and the annual spring Fly-In, and we just released a special bonus episode on AB 931. You can listen at PORAC.org/podcast or via the PORAC app. We hope that you’re following along as we tackle a variety of topics, including legislation, public safety and pensions, while providing up-to-date information on officer benefits, training and advocacy. We will be increasing our content and having special interviews as we continue recording more episodes.
I would like to close out my article with the following announcements: Registration is now open for the 66th Annual Conference of Members, and we have confirmed comedian Craig Shoemaker as this year’s Installation dinner entertainment (see page 8 for more details). “Like us” on Facebook and “follow” us on Twitter as we announce more information regarding this year’s conference.
Have a safe and happy Fourth of July!