PORAC Annual Conference of Members – Training Session:
Crisis Communications: Maintaining the Narrative in the Digital Age
When a crisis strikes, your association and/or agency has seconds to get ahead of the news cycle. You are up against journalists, bystanders, and passers-by who can and will try and beat you to the narrative of a critical incident. How do you, as an association/agency, stay ahead of the game? By successfully navigating your association’s and agency’s narrative in the digital age, you can ensure that you are prepared to know what to expect when your association/agency faces potentially catastrophic predicaments. Learn how the evolution of social media has changed the way we communicate in times of crisis, and understand how your association and agency can have a multifaceted, successful approach by understanding the nuances of how social media platforms play into your messaging strategy. Learn how the evolution of social media has changed the way in which we must communicate in times of crisis. See how you can use social media to reclaim and maintain control of your story when your community needs to hear from you most.
Keeping Super Heroes Super
Dr. Kimberly A. Miller Bio
Public safety professionals are passionate about serving others; however, this calling can take its toll. High stress, low sleep, dealing with the worst of society and witnessing human tragedy reduces employees’ mental/physical health. This class will explore the differences between stress, burnout and compassion fatigue and describe how to address each one, discuss why we all struggle to have balance in our lives and engage in regular self-care, detail what our “early warning systems” are, and describe specific strategies, tools and interventions that can be used by both individuals and organizations to foster healthy coping, balance and a positive mindset in employees.